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Helping consumer brands turn great products into sustainable growth

Marketing & Operations executive turned fractional strategist. I've been in your shoes—building teams, managing budgets, finding what actually moves the needle.

From HelloFresh to helping founders like you

I’m Andrea - I started in performance marketing at HelloFresh in 2014, back when calculating LTV:CAC ratios and testing retention strategies was still relatively new. That experience taught me how to build marketing systems that actually work—and I've spent the last decade applying those lessons across startups and growth-stage companies.

Here's what I've observed: most founders know their product works. The customer feedback is strong, retention is solid, word-of-mouth is happening. But when it comes time to scale—whether for a fundraise, expansion, or just consistent growth—the marketing infrastructure isn't there. You end up with ad spend but no real system.

I went fractional because I can deliver immediate impact without the long ramp-up of a full-time hire. I bring proven frameworks from companies that have successfully scaled, implement them quickly, and get out of your way once they're working. No lengthy onboarding, no theoretical strategies—just results.

Recent work

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  • Chief Marketing Officer and first executive hire. Scaled monthly revenue 5X while building marketing, analytics dashboards, and service operations to support Series A fundraising.

  • VP E-commerce - First e-commerce SLT hire. Participated in $60M fundraise. Built team and infrastructure from start-up to scale-ready. Drove 80% CAGR through subscriber growth and Media Budget allocation during IOS-14 disruption.

  • General Manager (Digital Division). Built $6M B2B revenue stream from zero in 17 months. Managed B2B and B2C units across two coasts to support leadership gap. Managed both businesses during COVID disruption.

  • Director of Marketing turned General Manager. Transformed Marketing strategy toward profitability and successful exit to Phillips Pet Food & Supplies.

Connect on LinkedIn
Build the team and infrastructure to reach your goals

For bootstrapped founders

Build marketing infrastructure that prepares you for investment and growth.

For funded companies

Scale acquisition and retention while maintaining unit economics investors expect.

For growing teams

Implement systems and processes that work beyond you and unlock new avenues for growth.

Let’s Connect

I'm always happy to chat about growth challenges over coffee (especially if you're in Austin).

Reach out on LinkedIn or email me to start the conversation.

Get in touch